Coors comes home to Molson Coors Beverage Company, its global brand owner, from 1 January 2025. Moving from the management of Heineken who have partnered with us brilliantly on it for close to 30 years in the Irish market. From this date on we will take responsibility for distributing and selling the brand.

Bringing Coors back into the fold is great news for the brand and our business in Ireland, allowing us to cement the momentum we have been building over the past few years and reinforcing our commitment to continue to invest in both our Irish business and the trade here.

It goes without saying that we’re all really excited about the news and are already hard at work developing plans for 2025 as well as some great support packages across Madrí Excepcional, Carling, Blue Moon and the rest of our portfolio, which we’ll be in touch to take you through during the first few months of 2024.

Until then it’s business as usual and you continue to buy as you do now, with Heineken Ireland continuing to distribute Coors, supporting you and the brand throughout 2024.

We appreciate you may have questions following this announcement and we are here to answer them. Our team will be in touch in the New Year, but you can also get in touch direct via askus@molsoncoors.com.

We also intend to post regular updates on www.molsoncoorsireland.com.

Until then we wish you all the very best for a busy festive season.

Laura Lee
Managing Director – Molson Coors Ireland